What luxury is doing next, before it’s obvious.
A monthly magazine on the world of luxury: the places, objects and people worth knowing about, and the business, marketing and PR behind them. Plus special issues when the news can’t wait. We publish less, on purpose.
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Fewer stories.
Better chosen.
Every month we go through launches, openings, auctions, results and campaigns, and keep only what deserves your time. If a story doesn’t pass a journalist’s test, it doesn’t make the issue.
The Brief
The month’s luxury news, from fashion and jewellery to watches, hospitality, yachting and real estate. What happened, and why it matters.
The Edit
Watches, jewellery, fashion, cars and design worth your attention. Chosen on merit, never because someone paid for the space.
Escapes
Hotels, yachts, residences and destinations, covered by people who have been there, and written without flattery.
Inner Circle
Conversations with the founders, creative directors, hoteliers and collectors shaping luxury, in their own words.
The Business
Results, deals, appointments and the shifts in demand from Europe to Asia and the Gulf. The industry as an industry.
Marketing & PR
How leading houses win clients and protect their reputation: campaigns, clienteling, press, events, and visibility in the age of AI search.
A taste of
what we cover.
From award winners in Geneva to private clubs in Miami and the new rules of visibility in AI search. A few of the stories our readers have been following.
The Brief · October 2026Luxury Innovation Summit 2026 Geneva: Winners & Takeaways
Read the story →
EscapesDestination Deluxe Awards 2026: The Definitive Winners List
The EditSeia Club Opens in Miami: Inside the $25,000 Private Membership at 830 Brickell
Marketing & PRAI Brand Visibility: Why Ahrefs’ Upgraded Brand Radar Matters for Luxury Brands
Marketing & PRAEO for Luxury Real Estate: What Our ChatGPT Audit Found
Built for the pleasure of luxury,
and for the business of it.
Better taste, better timing
- The openings, releases and auctions worth knowing about first
- Hotels, yachts and residences, covered without flattery
- The stories behind the houses and the people who run them
- Fewer recommendations, chosen more carefully
Sharper decisions
- Industry news with context, not just headlines
- The marketing and PR behind launches that land with HNWI audiences
- Early signals from Asia, the Gulf and the Americas
- Perspective from people who work inside the sector
AI can now produce endless content about luxury. We produce journalism: reported, verified and edited to the standards the industry holds itself to.
We are journalists, and this is a journalistic publication. What we cover, and how, is decided on editorial criteria alone: relevance, accuracy and whether it tells you something you didn’t know.
VIP Today Magazine builds on the original title, born from years of reporting on the luxury world, starting with the superyacht industry. It keeps the access and the judgement, and widens the lens to luxury as a global business.
Reach the people who run, and buy, luxury.
VIP Today Magazine offers a limited number of sponsorship opportunities each season for brands that want to be seen by discerning readers and the people who run the luxury industry. Every sponsored placement is clearly labelled and kept apart from our editorial content.
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