SIAR 2026 – Salón Internacional Alta Relojería
20–22 Oct 2026 · Mexico City, Mexico
Twenty editions on, Latin America’s leading fine-watchmaking salon returns to The St. Regis Mexico City.
SIAR is where the big Swiss groups and the independents meet Latin America’s collectors under one roof. Twenty years in, it is the clearest read on what the region’s top buyers want from high watchmaking.
- 20th edition
- 50 brands, 6 debuts
- ≈150 brands introduced to Latin America since 2007
SIAR was born in Mexico City in 2007, out of the private collector dinners that the editors of Tiempo de Relojes had been hosting since 2001. Rolex was the first brand to sign up. Since then the salon has introduced around 150 watch brands to Latin America, from the Richemont, LVMH and Swatch Group houses to independents such as F.P. Journe, MB&F, Urwerk, Greubel Forsey and De Bethune.
The 20th edition runs for three days at The St. Regis on Paseo de la Reforma, with 50 brands on show, six of them exhibiting for the first time. October remains the classic, curated salon. Its younger sibling, SIAR Summer, launched in 2021, is where the independent and micro-brand scene now meets each year.
Speakers & names to know
- Carlos Alonso