Conference · Marketing & PR

Web Summit 2026

9–12 Nov 2026 · Lisbon, Portugal

Europe’s largest tech conference returns to Lisbon, with AI at the centre of all 17 content tracks.

Why it matters

Europe’s largest tech conference is where the next wave of AI, commerce and media tools gets its first public airing. For luxury marketers, the Marketing, Creative and Commerce tracks are the quickest read on how AI assistants will change the way high-value clients discover and buy.

  • 71,386 attendees from 157 countries in 2025
  • 2,725 startups and 1,857 investors
  • 800+ speakers across 17 content tracks
  • Opening night + 3 conference days

Web Summit returns to Lisbon from 9 to 12 November for its eleventh edition in the city, spread across the MEO Arena and the FIL pavilions in Parque das Nações. Last year it drew 71,386 people from 157 countries, along with 2,725 startups and a record 1,857 investors, which keeps it firmly in place as the largest tech conference in Europe.

The programme is split into 17 content tracks, and AI runs through almost all of them: foundation models, agents, chips and regulation. For anyone working in luxury, the tracks worth blocking time for are the Marketing Summit, Creative Summit, Commerce Summit and New Media Summit. That is where brands and platforms are working out how AI assistants and search engines will shape the way high-value clients discover, compare and buy.

Agenda

Monday 9 November · Opening Night
Badge collection from the afternoon, then the official opening on Centre Stage at the MEO Arena.

Tuesday 10 November · Conference day 1
The FIL pavilions open, with the 17 tracks running in parallel across more than a dozen stages, plus the startup exhibition, investor programme and themed meetups. The AI Summit and Developer Summit start today. At night, Night Summit takes over Cais do Sodré and the city centre.

Wednesday 11 November · Conference day 2
On Centre Stage: Can Europe win the AI chip war?, with Walter Goodwin (Fractile) and Matt Robinson (Accel), and Teaching AI to see the world, with Andreas Blattmann (Black Forest Labs). On the Developer Summit stage, Babak Hodjat, Chief AI Officer at Cognizant, asks Should we build AGI?

Thursday 12 November · Conference day 3
Final day of talks, masterclasses and meetups, followed by the closing session.

The full, session-by-session schedule is on the official Web Summit site and app.

Speakers & names to know

  • Matthew Prince Co-founder & CEO, Cloudflare
  • Jen Wong COO, Reddit
  • Henna Virkkunen Executive Vice-President, European Commission
  • Richard Socher Co-founder & CEO, You.com
  • Michele Catasta President & Head of AI, Replit
  • Fei Xu CMO, Xiaomi