by Albert Simó | Dec 20, 2024 | Luxury Marketing
For digital marketing specialists running online advertising campaigns based on PPC, fraudulent clicks represent a significant threat. As pay-per-click (PPC) advertising becomes more sophisticated, so too do the malicious actors generating fake traffic that you end up...
by Albert Simó | Dec 10, 2024 | PR
Measuring the real impact of public relations actions remains a challenge for professionals in the field, as there is still no globally standardised methodology. The digitalisation of corporate communication has added a layer of complexity to this area of digital...
by Albert Simó | Nov 13, 2024 | Luxury Marketing
Digital marketing for the luxury sector is undergoing an unprecedented transformation. With technology advancing at breakneck speed and consumers becoming more selective than ever, luxury brands wishing to remain competitive in 2025 will need to develop digital...
by Albert Simó | Oct 15, 2024 | Sector
The luxury goods sector has long been heavily reliant on the Chinese market, which has driven global growth figures, sustained over time. However, this relationship between luxury and the Asian giant may begin to show cracks due to the current political and economic...
