by albertsimotorres@gmail.com | Sep 18, 2026 | Luxury Marketing
We ran a first-party AEO (Answer Engine Optimization) audit of how ChatGPT talks about luxury real estate in Barcelona — 41 real buyer queries, 80+ brands mapped. Four findings stood out: 69% of brands ChatGPT names appear once and vanish, only 1 in 8 responses cites...
by Albert Simó | Sep 18, 2026 | Luxury Marketing
In the luxury and premium sector, reputation, prestige, and exclusivity are everything. However, high-net-worth consumers, executives, and modern buyers have shifted their discovery habits. Instead of traditional search engines alone, they increasingly rely on...
by albertsimotorres@gmail.com | Sep 14, 2026 | Luxury Marketing
Digital advertising is undergoing a historic transformation with the launch of ChatGPT Ads, the official self-serve advertising platform developed by OpenAI [35, 100]. Following an initial testing phase in the United States, the system officially opened to Spain...
by Albert Simó | Dec 20, 2024 | Luxury Marketing
For digital marketing specialists running online advertising campaigns based on PPC, fraudulent clicks represent a significant threat. As pay-per-click (PPC) advertising becomes more sophisticated, so too do the malicious actors generating fake traffic that you end up...
by Albert Simó | Nov 13, 2024 | Luxury Marketing
Digital marketing for the luxury sector is undergoing an unprecedented transformation. With technology advancing at breakneck speed and consumers becoming more selective than ever, luxury brands wishing to remain competitive in 2025 will need to develop digital...
