by Albert Simó | Sep 30, 2026 | Intelligence, Reports & Audits
Luxury brands hiring digital marketing leaders in 2026 ask first for CRM and client retention (74% of the job descriptions we analysed), agency management and brand positioning (70% each), budget ownership (67%) and cross-functional collaboration (63%). Channel skills...
by Albert Simó | Sep 18, 2026 | Intelligence, Reports & Audits
We ran a first-party AEO (Answer Engine Optimization) audit of how ChatGPT talks about luxury real estate in Barcelona — 41 real buyer queries, 80+ brands mapped. Four findings stood out: 69% of brands ChatGPT names appear once and vanish, only 1 in 8 responses cites...
