by Albert Simó | Sep 14, 2026 | AI Search & AEO/GEO, Marketing & PR
Digital advertising is undergoing a historic transformation with the launch of ChatGPT Ads, the official self-serve advertising platform developed by OpenAI [35, 100]. Following an initial testing phase in the United States, the system officially opened to Spain...
by Albert Simó | Jul 17, 2026 | Digital Marketing, Marketing & PR
What is ChatGPT Work? ChatGPT Work is a new specialized mode within the OpenAI ecosystem designed to transition from conversational AI to autonomous task execution. Unlike the traditional “Chat” mode, which focuses on back-and-forth dialogue, ChatGPT Work...
by Albert Simó | Dec 20, 2024 | Digital Marketing, Marketing & PR
For digital marketing specialists running online advertising campaigns based on PPC, fraudulent clicks represent a significant threat. As pay-per-click (PPC) advertising becomes more sophisticated, so too do the malicious actors generating fake traffic that you end up...
by Albert Simó | Dec 10, 2024 | Marketing & PR, PR & Reputation
Measuring the real impact of public relations actions remains a challenge for professionals in the field, as there is still no globally standardised methodology. The digitalisation of corporate communication has added a layer of complexity to this area of digital...
by Albert Simó | Nov 13, 2024 | Digital Marketing, Marketing & PR
Digital marketing for the luxury sector is undergoing an unprecedented transformation. With technology advancing at breakneck speed and consumers becoming more selective than ever, luxury brands wishing to remain competitive in 2025 will need to develop digital...
