by Albert Simó | Sep 18, 2026 | AI Search & AEO/GEO, Marketing & PR
In the luxury and premium sector, reputation, prestige, and exclusivity are everything. However, high-net-worth consumers, executives, and modern buyers have shifted their discovery habits. Instead of traditional search engines alone, they increasingly rely on...
by Albert Simó | Sep 15, 2026 | Digital Marketing, Marketing & PR
The collective cultural imagination of luxury remains anchored to an obsolete cliché: the Silicon Valley tech founder, the real estate heir, or the red-carpet celebrity. However, true capital—the kind that actually acquires ultra-luxury assets and drives markets—hides...
by Albert Simó | Sep 14, 2026 | AI Search & AEO/GEO, Marketing & PR
Digital advertising is undergoing a historic transformation with the launch of ChatGPT Ads, the official self-serve advertising platform developed by OpenAI [35, 100]. Following an initial testing phase in the United States, the system officially opened to Spain...
by Albert Simó | Jul 17, 2026 | Digital Marketing, Marketing & PR
What is ChatGPT Work? ChatGPT Work is a new specialized mode within the OpenAI ecosystem designed to transition from conversational AI to autonomous task execution. Unlike the traditional “Chat” mode, which focuses on back-and-forth dialogue, ChatGPT Work...
by Albert Simó | Dec 20, 2024 | Digital Marketing, Marketing & PR
For digital marketing specialists running online advertising campaigns based on PPC, fraudulent clicks represent a significant threat. As pay-per-click (PPC) advertising becomes more sophisticated, so too do the malicious actors generating fake traffic that you end up...
by Albert Simó | Dec 10, 2024 | Marketing & PR, PR & Reputation
Measuring the real impact of public relations actions remains a challenge for professionals in the field, as there is still no globally standardised methodology. The digitalisation of corporate communication has added a layer of complexity to this area of digital...
