by Albert Simó | Sep 15, 2026 | Digital Marketing, Marketing & PR
The collective cultural imagination of luxury remains anchored to an obsolete cliché: the Silicon Valley tech founder, the real estate heir, or the red-carpet celebrity. However, true capital—the kind that actually acquires ultra-luxury assets and drives markets—hides...
by Albert Simó | Jul 17, 2026 | Digital Marketing, Marketing & PR
What is ChatGPT Work? ChatGPT Work is a new specialized mode within the OpenAI ecosystem designed to transition from conversational AI to autonomous task execution. Unlike the traditional “Chat” mode, which focuses on back-and-forth dialogue, ChatGPT Work...
by Albert Simó | Dec 20, 2024 | Digital Marketing, Marketing & PR
For digital marketing specialists running online advertising campaigns based on PPC, fraudulent clicks represent a significant threat. As pay-per-click (PPC) advertising becomes more sophisticated, so too do the malicious actors generating fake traffic that you end up...
by Albert Simó | Nov 13, 2024 | Digital Marketing, Marketing & PR
Digital marketing for the luxury sector is undergoing an unprecedented transformation. With technology advancing at breakneck speed and consumers becoming more selective than ever, luxury brands wishing to remain competitive in 2025 will need to develop digital...
