by Albert Simó | Sep 18, 2026 | Intelligence, Reports & Audits
We ran a first-party AEO (Answer Engine Optimization) audit of how ChatGPT talks about luxury real estate in Barcelona — 41 real buyer queries, 80+ brands mapped. Four findings stood out: 69% of brands ChatGPT names appear once and vanish, only 1 in 8 responses cites...
by Albert Simó | Sep 18, 2026 | AI Search & AEO/GEO, Marketing & PR
In the luxury and premium sector, reputation, prestige, and exclusivity are everything. However, high-net-worth consumers, executives, and modern buyers have shifted their discovery habits. Instead of traditional search engines alone, they increasingly rely on...
by Albert Simó | Sep 17, 2026 | Lifestyle, Private Clubs & Residences
Seia Club, the invitation-only private membership space on the 55th floor of 830 Brickell in Miami, recently opened on March 14, 2026. Developed by OKO Group and operated by The Bastion Collection, membership costs $25,000 to join plus $5,000 in annual dues — and...
by Albert Simó | Sep 17, 2026 | Business of Luxury, Events & Awards
World Luxury Day 2026 takes place on October 8, when the global luxury industry pauses to ask what luxury actually means today. Organized by the World Luxury Chamber of Commerce (WLCC), it centers on four values — excellence, craftsmanship, innovation, and...
by Albert Simó | Sep 15, 2026 | Digital Marketing, Marketing & PR
The collective cultural imagination of luxury remains anchored to an obsolete cliché: the Silicon Valley tech founder, the real estate heir, or the red-carpet celebrity. However, true capital—the kind that actually acquires ultra-luxury assets and drives markets—hides...
